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7 Ways to Think About Lead
Generation For Your Web-site
In what direction is your web site's lead generation plan
headed? Are you letting your target visitors tell you what
they enjoy about your products and services? You need a
system to let these loyal customers express their
appreciation of your online presence in a way that benefits
both of you.
Lead generators like search engines and advertising
campaigns are set up to directly pass on visitor information
that can make a difference to your bottom line. Ideally,
lead generation campaigns outside your website sit in sites
similar to your own and pass on your location when a user
requesting information. This increases the odds that these
visitors will have a direct interest in your site content.
Why waste your time advertising with banners and pop-ups in
places that have little to nothing to do with your product
or service? You don't want to waste your time or their time
with campaigns that may bring in lots of visitors but result
in next to nothing to your revenue.
Lead generation is meant to draw in interested visitors to
your site and motivate the visitor to perform a desired
action. Below are more lead generating ways to accomplish
this goal:
- Aim to stand out.
Your uniqueness helps you get noticed. What makes a visitor
want to come to your site over a competitor's? Aim for
leads that are interested in what you sell. Get rid of
outdated material that no longer has relevance for these
visitors and upcoming leads.
- Think strategic.
Traffic must encompass more than leisurely sightseers. What
does it matter if you bring in 20,000 visitors each day
where only 1% (200) really give a care or if you draw in
2000 visitors each day where 20% (400) are motivated to
purchase? The difference is in the quality of visitors.
When a visitor feels motivated and special instead of just a
number, this customer is more likely to return next time.
- Aim for creativity.
Fresh material always does better than stale stuff. Take
some direct mail campaign advice: give away the old stuff
or toss it out. Then, insert fresh, attractive material.
When you do give away the older material, offer it to new
markets that would be interested in getting to know you
better.
- Map out e-newsletter, e-book, etc.
Readers are highly attracted to content that makes a
difference to them. This attraction lures them closer in
your direction with a desire to know more. The more
relevant your material to them, the more likely they will
come back time and again.
- Aim for an e-newsletter, e-book, et al.
Content that captures a visitor's interest makes the visitor
more likely to want to know more about the author. Include
content that's highly relevant to your visitor as a way to
encourage them to return time and again.
- Think repeat and repeat again.
It's OK to ask loyal customers for leads. After all, they
don't want you to waste your money on expensive campaigns if
there is something in it for them like keeping low prices or
discounts on services.
And, most importantly, aim to reward loyalty. Your lead
generation system will gain better momentum when you reward
your visitor for his or her loyalty. Your visitors deserve
this respect and want this recognition. If you fail do
acknowledge their part, your progress will quickly turn for
the worse and they'll quickly scoot off elsewhere.
Copyright 2005 Riki Trafford. All rights reserved.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Riki Trafford is the webmaster and operator of Direct MO
Marketing Inc
which offers low cost keyword-targetted web traffic.
1dmom.com also accepts article submissions on traffic,
marketing, and business topics. Get your article archived
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