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How To Succeed With E-mail Marketing
In recent years E-mail marketing has received some bad
press with many considering all efforts to be little more
than "spam". To stop the delivery of marketing emails
firewalls have been erected and filters set in place.
However, it must be said that E-mail marketing is one of
the cheapest methods of marketing any business on line.
Not only is e-mail marketing incredibly cost-effective,
the market is absolutely huge since there are nearly a
billion people connected to the Net and millions more users
are being added every month. For anyone who has a valid
product or service to offer but with limited funds to set
aside for advertising, e-mail marketing is probably the best
option for a growing business. Now, here are a few tips
which will help you reach that vast audience using
e-mail marketing.
Make your message personal. No-one appreciates being
regarded as just an email address in cyberspace. Your
reader will be savvy enough to easily recognize that an
e-mail without a personalized message has been generated
and sent in bulk by some automated software. It will viewed
as a nuisance by cluttering their inbox and most likely
deleted without being viewed. However, if the message is
personalized with their name, particularly in the subject
line itself, then the message takes on a human face and it
is more likely to be opened and read. Personalizing your
emails may take more time and effort but the response rates
will be far better. It is also a good idea to refrain from
using gimmicks like $$$ signs and an overuse of the
exclamation mark in both the subject line
and the message body text.
To be successful, the email must contain a very clear
call to action. There is little point in stimulating reader
interest and then not telling them how to proceed in using
your product or service. Most successful e-mail marketers
will use links to direct the reader to a web site where
they may sign-up for further information or to actually
receive the product or service being advertised.
Ultimately, there must be a clear route for people to take
once they have decided to purchase. It doesn't matter if
this is a web link or a telephone number, the principle is
the same.
Perhaps the best e-mail marketing tip is to experiment.
Do not hesitate to create 2 or even 3 different versions
of the same offer. Then, try sending a hundred of each
out and see which generates the greatest response. It is
usually a good idea to experiment with link placement,
subject heading, and the copy itself. Just be sure to
only change one thing at a time. First, find the best
link placement. Then, try 3 or more versions of a subject
heading, and so on. It will take some effort but you will
eventually end up with a refined e-mail that will
generate the results you want.
E-mail marketing may indeed have a bad reputation but that
does not mean it is ineffective. There is a reason why
there is so many commercial e-mails flying around out
there on the web. If so-called "spam" did not work, then
it would be decreasing instead of continuing to grow. So,
just remember to personalize your subject heading,
include a clear call to action, and experiment until you
find a successful e-mail. Then, watch the profits grow!
Desmond Mantor is the Marketing and Sales Manager for
Have Traffic a company
specializing in producing highly targeted website
traffic for commercial websites. For more details please
visit http://www.havetraffic.com
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